CertiK, a leading blockchain security company, embarked on a branding identity project to redefine and strengthen its visual identity in the competitive blockchain technology market. The project aimed to communicate CertiK’s core values, expertise, and commitment to security to its diverse audience, including clients, partners, and investors.
ROLE
Visual Designer
TEAM
Ellie Sun, Seaton Lin
TIMELINE
16 Weeks
TOOLS
Adobe Illustrator, Photoshop, Indesign, AE, Pr
Brand Identity
CertiK's logo uses symbols: (∀) for universal verification and a shield for comprehensive security. Together, they represent CertiK's commitment to end-to-end security for blockchain applications, showcasing a rigorous and systematic approach.
Video Production
In the video production process, AI tools like Midjourney are used to create diverse characters, Heygen and Runway animates these characters, and Elevenlabs generates their voices. The animations and voices are then combined and synchronized using Adobe After Effects and Adobe Premiere.
